Alix: Where Compassion Meets Automation for the $90T Wealth Transfer
By Lauren Kolodny, John Gardner and Tom Porter
Death and money. Two topics human beings avoid at all costs, even when talking with those closest to them. So, it’s not surprising that estate settlement — or how assets get managed after someone dies — is not a popular conversation topic. And yet, it’s one of the most universally painful human experiences.
If you’ve experienced the problem, then you know. If you haven’t, imagine: you’ve just lost a family member or best friend. You’re processing grief, funeral plans, and family dynamics. And in that exact moment, you’re faced with one of the most complex, time consuming and bureaucratic financial processes of your life. Settling that estate will take you, on average, 12–18 months and 900 hours of your life: learning the legal process, investigating what your loved one had in the first place, making sense of paper statements, getting access to accounts, filling out a maze of forms, attempting to follow nonsensical processes from digitally backwards financial institutions… wasting days of your life listening to terrible hold music.
Talk about a substantial consumer pain. During one of the most painful moments of your life.
That’s why we are proud to share that Acrew has led the $20M Series A in Alix — the first AI-native estate settlement company built to empathically solve estate settlement–just in time for the $90 trillion in wealth transfer that will occur over the coming decades.
Lauren first met Alexandra Mysoor, Alix’s immediately captivating CEO, in an elevator lobby earlier this year. The way Alexandra told the story of the opportunity and her palpable passion for the problem stuck in Lauren’s mind. Talk about your ultimate elevator pitch.
But it wasn’t until we spent real time with Alexandra and her co-founder, Hugh Tamassia, that it truly clicked: this is the team built to fix estate settlement. Alix was born from personal tragedy — Alexandra, in the wake of a family friend’s passing, found herself navigating an outdated, opaque, and deeply frustrating process. She saw not just a broken system, but a massive opportunity to rebuild it with empathy and modern technology.
With over 20 years of entrepreneurial experience across consumer products, as well as an active role on the Board of Directors at Security National Financial Corporation, a publicly traded life insurance, funeral services, and mortgage loan company (Nasdaq: SNFCA), she brings a rare combination of operational grit, financial know-how, and consumer insight. Hugh, a veteran fintech CTO who’s led engineering at JP Morgan, AIG, and Acorns, brings deep technical and regulatory expertise. Together, they are not just reimagining a legacy system, they’ve combined AI and empathy to support the largest generational wealth transfer in history.
We’re thrilled to be joined by wealth industry leaders Charles Schwab, Edward Jones, and returning investors including Andrew Sather at Initialized Capital, Elizabeth Weil at Scribble Ventures, Julie Wroblewski and Joanna Drake at Magnify Capital, and Laura Rippy at Alumni Ventures.
💡 Alix is setting the bar for a new wave of consumer fintech where AI-native companies, powered by technology that’s finally good enough, can solve meaningful and complex financial pain for everyday people.